PortfolioMEEM Memory Cable

MEEM Memory Cable

50k+ units sold • Apple MFi certified
Consumer Hardware + Mobile Apps

A backup-and-charge cable for iOS and Android that automatically backed up photos, contacts, and messages while charging. Shipped tens of thousands of units, teaching ArBa the realities of hardware + firmware + mobile + backend integration.

MEEM Memory Cable

Quick Facts

Platform
iOS (Swift/Objective-C), Android (Java/Kotlin)
Status
Shipped & Delivered
Project Type
Consumer Hardware

Overview

A backup-and-charge cable for iOS and Android that automatically backed up photos, contacts, and messages while charging. Shipped tens of thousands of units, teaching ArBa the realities of hardware + firmware + mobile + backend integration.

Key Highlights

50k+ units sold • Apple MFi certified

Full-stack product development

Production-ready delivery

The Challenge

The technical and business problem we needed to solve

Build a physical product combining Lightning/microUSB connectors, onboard flash memory, firmware for iOS (iAP2 protocol) and Android, plus mobile apps for backup management—all while maintaining Apple MFi certification and delivering reliable consumer-grade UX.

What We Built

End-to-end product development and delivery

Hardware design with dual connectors (Lightning + microUSB) and embedded flash storage

Firmware implementing Apple's iAP2 protocol for MFi compliance

Native iOS app (Objective-C/Swift) for backup management

Native Android app (Java/Kotlin) with USB host mode integration

Desktop app (Windows/macOS) for data recovery and management

Cloud sync backend (optional) for cross-device backup

Manufacturing liaison and quality control processes

Technology Stack

Modern, reliable technologies chosen for performance and scalability

Backend

Node.jsREST APICloud storage

Mobile

iOS (Swift/Objective-C)Android (Java/Kotlin)iAP2 protocolUSB host mode

Databases

PostgreSQLRedis

Infrastructure

AWSCDN for firmware updates

Hardware

Lightning connector (MFi)microUSBFlash memory controllerARM microcontroller
Proven Results

Results & Impact

Real metrics from a shipped product in production

50,000+
consumer units shipped worldwide

Apple MFi certification maintained throughout product lifecycle

Retail distribution across multiple countries

Real-world lessons in hardware reliability, protocol compliance, and consumer expectations

Demo Video

Watch the product in action

Need hardware + mobile + backend integration? We've shipped 50k+ units.

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